As a technology company, we get to work on innovations that can revolutionise human work. Yet one crucial stumbling block is often underestimated and rarely discussed: human habits.
Are Your Habits Holding You Back?
By “habit”, we mean the comfort zone that makes people resist any kind of change and repeat the same routines over and over again.
Indeed, in our experience, this is the biggest barrier our clients face when trying to improve their processes. On the one hand, they say they want to automate more, become faster, reduce errors, and scale their business. On the other hand, when it comes to making a decision, the comfort zone pulls them back in, and the process stalls.
This may sound strange, but human nature often prefers a boring, flawed routine rather than stepping into the unknown.
And we’ve seen this play out many times before: Kodak, for example, missed the digital wave, while Nokia lost leadership once the modern smartphone arrived. Of course, these are large-scale examples, but the dynamic is the same in smaller businesses, too.
Resistance to change creates involution instead of evolution.
You Have To Believe That Taking the Plunge Will Be Worth It
Ultimately, we need to keep in mind that technology is not only invented by humans, but also used by them. You can build the most powerful solution, but if people resist using it or don’t make the most of it, nothing will evolve.
To move forward, businesses must confront the human factor in technology head-on and embrace change as a survival skill. To do that, we also need to believe that through technology and a change in our habits, we can unlock better return on investment, accelerate scalability, and ensure that our companies don’t just own innovation but actually benefit from it.
To discover how technology can help your business work faster and more accurately, get in touch with us.